ROOTS.
Plant-based protein powder (case study).
Project goal
To fill a gap in the market of vegan protein powders: premium brand, quality ingredients, yummy flavours, friendly and colourful personality, yet refined.
Brand strategy • Brand identity • Packaging • Social Templates
Design decisions
The double ‘oo’ in Roots have been designed as an infinity symbol to symbolise the long-lasting benefits of taking their products and long-term journey that their audience is partaking in.
The thin-line illustrations reflect the organic, whole food ingredients used in their recipes, creating a refined and playful aesthetic.
A soft and colourful palette reminiscing of nature and health, making the brand feel approachable, nourishing, and aligned with a conscious lifestyle.
